Linktree is the household name in link-in-bio tools — but it is far from the only one. If you are a creator, a small business owner in Manchester, or a freelancer in Bristol weighing up your options for 2026, this guide breaks down the ten best Linktree alternatives available to UK users right now, who each is built for, and what makes them worth your time.
Cover photo by Alexander Shatov on Unsplash.
Why look beyond Linktree?
Linktree was first to market and has the brand recognition to match. But the platform has its critics. Free users get plain templates and a small Linktree watermark on every page. Branded features like custom backgrounds, animations, integrations and analytics are paywalled from £4 a month, with the top tier reaching £20.
For UK creators on a tight margin, that adds up fast. The bigger problem is that all Linktree pages look the same. If you are trying to stand out in a crowded niche, sending your followers to a page that looks identical to fifty other creators' pages is not ideal. The good news is there are now a dozen tools that solve this problem in different ways, with most offering generous free plans.
The 10 best Linktree alternatives for UK users in 2026
1. Alllinks — Best free overall
Free plan: Unlimited links, custom themes, built-in QR code, vCard download, employee profiles for businesses.
Best for: UK creators and small businesses who want a clean, branded page without paying anything.
Alllinks is the closest thing to a true Linktree replacement on the free tier. You get unlimited links with no cap, multiple themes including dark, minimal and brand-specific layouts, a built-in QR code, and — uniquely — a downloadable digital business card that drops your details straight into a visitor's phone contacts. It is particularly strong for UK small businesses thanks to native support for employee profiles, services lists and GDPR-compliant analytics. Try it free at alllinks.co.
2. Beacons
Beacons is the creator-economy darling. Heavy on monetisation tools — tip jars, paid subscribers, digital downloads — and built-in storefront features. The free plan is solid but most of the selling tools sit behind the £8 a month tier. A good fit if you are already shifting digital products.
3. Stan Store
US-born but increasingly popular with UK creators, Stan Store focuses entirely on selling: courses, coaching and digital products. It is not really a free link-in-bio so much as a paid storefront with a bio-style landing page. Starts at $29 a month, which works out around £23 depending on the exchange rate.
4. Carrd
Carrd predates the link-in-bio trend by years and is loved by designers for its single-page websites. It is not built specifically for Instagram bios, but a Carrd one-pager works perfectly as one. The free plan gives you three sites; the pro plan is £19 a year — one of the cheapest paid tiers anywhere.
5. Linktree
The benchmark. We have included it for completeness. Linktree's free plan is fine if you do not mind the watermark and the cookie-cutter look. The paid plans, between £4 and £20 a month, unlock analytics, lead capture and integrations with Mailchimp, Shopify and TikTok Shop.
6. Lnk.bio
Italian-built, ad-supported on the free tier and refreshingly simple. The free plan limits how many links you can add but otherwise covers the basics. The pro plan starts at €0.99 a month — yes, less than £1 — which makes it one of the cheapest premium options anywhere in the world.
7. Koji
Koji rebranded from "App Store for your link in bio" and now leans into web3 features and creator tipping. The interface is fun and the templates are eye-catching, but the platform has narrowed its focus, which makes it less universal than alternatives like Alllinks or Beacons.
8. Tap.bio
Built as a series of cards you swipe through — your contact card, your Instagram grid card, your products card, and so on. Different from the standard vertical list of links. Best for creators with strong visuals and an Instagram-heavy audience.
9. Bento.me
Bento takes a portfolio-style approach with a grid layout, drag-and-drop blocks and a polished aesthetic. Aimed at creators and freelancers who want their bio page to feel more like a personal landing page than a list of buttons. Free plan with a paid tier for custom domains.
10. Later Link in Bio
Later is primarily an Instagram scheduling tool, but the bundled link-in-bio is a smart pick if you already schedule with Later. The bio page mirrors your Instagram grid; viewers tap a post and land on the relevant link. Best for content-heavy creators who post daily.
How to choose the right Linktree alternative
With so many options, narrowing things down comes down to four questions.
1. How much do you want to pay?
If the answer is "nothing", Alllinks, Carrd and Lnk.bio give you the most for free. If you are prepared to pay £5 to £10 a month for fancier features, Beacons and Linktree are the most fully-featured.
2. How much branding control do you need?
Alllinks, Bento and Carrd give you the most customisation on a free or low-cost plan. Linktree free is the most restrictive — even your background colour is locked behind the paid tier.
3. Are you selling, or just signposting?
If you are driving traffic to courses, products or coaching sessions, Stan Store, Beacons or Alllinks (with its shop products section) are built for selling. If you just want a tidy way to share multiple links, almost any tool on this list will do the job.
4. Do you want a UK-friendly tool?
Alllinks is UK-built with native support for British conventions — postcodes, opening hours and sterling pricing. Most other tools on this list are US-led, which matters less for personal pages but more for small businesses showing local information or processing payments.
Why we recommend Alllinks for UK users
We make Alllinks, so take this with the appropriate pinch of salt. But here is the honest case: Alllinks gives away on its free plan what most tools charge for. Unlimited links, multiple themes, a built-in QR code, and a digital business card with vCard download — all at no cost. The platform is UK-built, GDPR-compliant by default, and includes features like business employee directories and services that do not exist on Linktree or Beacons at any tier.
The upgrade path is gentle. If you want to remove the small "Powered by Alllinks" footer, Pro is £4.99 a month. That is it. Everything else stays free, forever.
Sign up for a free Alllinks account and you can have a live link-in-bio page in about three minutes. If you are moving from another free tool or need to swap out an old Linktree, you can do it without breaking anything in your Instagram bio — just paste the new URL into the website field.
The bottom line
Linktree is fine. It is also expensive once you outgrow the free tier, and looks identical to a million other pages. For UK creators in 2026 there are better-priced, better-designed alternatives — and the best of them is genuinely free. Alllinks, Beacons and Carrd are the three most worth your time depending on your goals. Try one for an afternoon. If you are a UK small business, also have a look at our guide to digital business cards in the UK, which often pairs neatly with a link-in-bio setup.
