Choosing between Linktree vs Alllinks comes down to one question: do you need a simple list of links, or do you need a page that actively works for your business? Both tools give you a single URL for your Instagram or TikTok bio, but they are built around very different priorities. This comparison cuts through the marketing copy to show you what each platform actually does well, where it falls short, and which type of creator or business gets the most value from each.
Cover photo by William Hook on Unsplash.
What Linktree Does Well
Linktree is the most recognized name in link-in-bio. Its main strengths are speed and simplicity:
- Setup in minutes. Connect your social accounts, paste your links, and you are live. There is almost no learning curve.
- Wide integrations. Linktree connects to Mailchimp, Shopify, Spring, and a handful of payment tools directly from their dashboard.
- Brand recognition. Some audiences recognize the Linktree interface and feel comfortable clicking through it.
- Free tier is genuinely usable. You get unlimited links on the free plan, which matters for creators who are just starting out.
The tradeoff is that Linktree pages look like Linktree pages. The free plan slaps their branding on your page, and even paid plans offer limited visual control. If you sell products, run a physical business, or want your bio page to feel like an extension of your brand rather than a generic link list, Linktree starts to feel constraining quickly.
Where Alllinks Pulls Ahead: Selling, Visuals, and Local Features
Alllinks was built with a specific type of creator in mind: someone who needs their bio page to do more than list links. The platform includes features that Linktree either gates behind expensive plans or does not offer at all.
- Products and shop section. You can add a product catalog directly to your Alllinks page — image, price, and a buy button — without connecting an external store. This is useful for independent sellers, coaches selling digital products, or anyone offering services.
- Image-thumbnail link buttons. Every link can carry a custom thumbnail image, not just an icon. A food blogger linking to a recipe, or a fashion creator linking to a specific outfit, can show the actual image on the button. This alone tends to increase click-through rates because the visual confirms what the viewer is about to see.
- Photo gallery. You can embed a grid of photos on your page — useful for photographers, interior designers, makeup artists, or any visual creator who wants to show portfolio work before asking for a click.
- Video section. Add video directly to the page, not just a link to YouTube or TikTok. Visitors can watch without leaving your bio page.
- Pinned WhatsApp and contact button. For businesses and freelancers in markets where WhatsApp is the primary communication channel, this is a direct conversion tool. A customer taps the button and opens a WhatsApp chat instantly.
- QR code built in. Every Alllinks page generates a QR code automatically. Print it on packaging, a business card, or a physical menu and it leads back to your bio page.
Customization: A Genuine Gap Between the Two
On Linktree's free plan, your customization is limited to a handful of preset color themes and button shapes. On their paid plans you get more control, but the underlying structure — a vertical stack of identical-height buttons — stays the same.
Alllinks offers multiple full themes (Aurora, Core, Lavender, Neon, Ocean, Tangerine, and others) that change the entire visual character of the page, not just the button color. A musician can run a dark neon theme; a wellness coach can run a soft lavender layout; a business can run the Core theme with a team section showing employees. Each theme controls typography, spacing, card style, and background — so the page feels intentionally designed rather than templated.
Custom domains are available on Alllinks paid plans, so your bio page can sit at a URL like links.yourbrand.com instead of alllinks.cc/yourname. Linktree also offers this, but on a higher-tier plan.
Analytics: What Each Platform Tracks
Both platforms give you click counts per link. The question is how much context you get around those clicks.
Alllinks includes click analytics that show you which links are getting traffic and, on paid plans, more granular data to help you understand what your audience is engaging with. Linktree's analytics are more detailed on their higher tiers, including device breakdowns and traffic sources.
If analytics are your primary concern and you are running paid campaigns that need UTM tracking and conversion attribution, neither platform fully replaces a dedicated analytics setup. Both work fine as a complement to Google Analytics or a social platform's native insights. One practical note: Alllinks appends UTM parameters to outbound links automatically so the traffic shows up correctly in your destination analytics as coming from social — a detail that matters if you are tracking revenue from bio-link clicks.
Pricing: What You Actually Get on Each Free Plan
A direct comparison of the free tiers:
- Linktree free: Unlimited links, basic themes, Linktree branding on your page, basic analytics.
- Alllinks free: Links with image thumbnails, product/shop section, photo gallery, video, WhatsApp button, QR code, click analytics, custom themes — all included. The free plan uses the alllinks.cc/yourname URL; upgrading to a paid plan adds a custom domain and advanced features.
For most creators and small businesses, Alllinks gives substantially more on the free plan than Linktree does. If you are selling anything or running a business profile, the free Alllinks plan is closer to what Linktree charges for on a paid tier.
Who Should Choose Which
Use Linktree if:
- You want the absolute fastest setup with no decisions to make about design.
- You already use Shopify or Mailchimp and want native integration rather than a manual link.
- Your audience is primarily in markets where Linktree is the dominant recognizable tool and brand trust matters.
Use Alllinks if:
- You sell products, services, or digital goods and want a shop section on your bio page without a separate store.
- Your audience communicates primarily through WhatsApp and you want a pinned contact button.
- You are a visual creator — photographer, designer, food blogger, fashion creator — who wants image thumbnails and a photo gallery on your page.
- You want a page that looks distinctly branded rather than generically templated.
- You need a QR code for offline materials like packaging or printed menus.
Try Alllinks for Free
If you want a bio page that goes beyond a list of links — one that can show your products, display your work, and make it easy for customers to reach you on WhatsApp — create your free Alllinks page and see how much you can build without paying anything. Custom domain and advanced analytics are available on paid plans when you are ready to grow.
Frequently Asked Questions
- Can I switch from Linktree to Alllinks without losing my links?
- Yes. You add your links manually on Alllinks — there is no one-click import, but copying a list of links typically takes under ten minutes. You then update your Instagram or TikTok bio URL to your new Alllinks address.
- Does Alllinks work for business accounts, not just individual creators?
- Yes. Alllinks supports business profiles with a team/employees section, a products catalog, a services section, and the Core theme designed for company pages. You can also show employee profiles linked from the main business page.
- Is the Alllinks free plan actually free, or does it expire?
- The free plan is permanently free with no trial expiry. You get links, image thumbnails, the shop section, gallery, video, WhatsApp button, QR code, analytics, and custom themes. Paid plans add custom domains and additional advanced features.
- Which platform is better for selling digital products?
- Alllinks is better suited here because the products section is built into the page and available on the free plan. Linktree requires a higher-tier paid plan or a third-party integration to replicate similar selling functionality.
- Does Alllinks support Arabic and right-to-left languages?
- Yes. Alllinks supports RTL text direction and Arabic content on public profile pages, which is a practical advantage for creators and businesses in Arabic-speaking markets where Linktree offers less localization support.
